Pokémon GO and Augmented Reality

In the Great Reality Debate, battle is waged between headsets — Morpheus versus HoloLens, Vive versus Rift. Which device holds the key to our next « real » world? But what if the future of augmented and virtual reality does not rest on the success of a single piece of head-strapped hardware and instead is already in your pocket? Mathieu de Fayet, VP Strategic Partnerships at Niantic Labs, the innovative studio behind Ingress and pioneers of ”real world gaming,” will examine the future of augmentedreality and its next big platform: the smartphone. Mathieu will examine AR rooted in enhancing mobile and location-based technology bridging the gap between the real and virtual worlds and how developers and brands can harness it.

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